B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- customers switching due to complicated onboarding for SaaS potential customers (2026)
74% of potential customers will switch to a competitor if the onboarding process is too complicated.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
altersquare.io
Primary
Tier C
https://altersquare.io/blog/onboarding-in-30-minutes-or-less-designing-frictionless-first-time-exper… ↗
Source Article
Onboarding in 30 Minutes or Less: Designing Frictionless First
Original Research
altersquare.io
· Original study ↗
Methodology
Cited aggregate figure; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS potential customers: 74% customers switching due to complicated onboarding. Source: altersquare.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/complicated-onboarding-competitor-switch
HTML Embed
<blockquote cite="https://lighthousedata.io/data/complicated-onboarding-competitor-switch" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- customers switching due to complicated onboarding for SaaS potential customers<br><small>Source: altersquare.io (2026) · <a href="https://lighthousedata.io/data/complicated-onboarding-competitor-switch" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.