B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- share viewing traditional and social media as complementary for Business public in Serbia (2021)

Name: Share Viewing Traditional And Social Media As Complementary Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2021 · Chapter 4 PR

44% of surveyed business public in Serbia believe traditional media and social networks are complementary communication channels that will continue to co-exist.

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Attribution: Chapter 4 PR View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2021

Entity

Business public in Serbia

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Chapter 4 PR Primary Tier B

https://bif.rs/2021/03/primarni-izvor-informacija-poslovne-javnosti-u-srbiji/ ↗

Confidence: 53/100 Vintage: 2021 Channel: Common Crawl

Source Article

Primarni izvor informacija poslovne javnosti u Srbiji

Original Research

Chapter 4 PR · Original study ↗

Methodology

Chapter 4 PR survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Business public in Serbia: 44% share viewing traditional and social media as complementary. Source: Chapter 4 PR (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/complementary-channels-view-serbia-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/complementary-channels-view-serbia-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share viewing traditional and social media as complementary for Business public in Serbia<br><small>Source: Chapter 4 PR (2021) · <a href="https://lighthousedata.io/data/complementary-channels-view-serbia-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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