B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- marketers citing competitor analysis as success factor for content marketers (2023)
41% of surveyed content marketers/businesses stated that analysing their competitors influenced the success of their strategy.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEMRush
Primary
Tier B
https://42group.co.uk/content/42groups-ultimate-guide-to-content-marketing/ ↗
Source Article
Ultimate Guide To Content Marketing | Digital Marketing
Learn everything you need to know about content marketing, from strategies to SEO optimisation and all the elements that contribute to a complete content marketing approach for your business. If you’re not investing in content marketing, you’re going to get left behind.
In this expert guide to conte…
Original Research
SEMRush
· Original study ↗
Methodology
SEMRush State of Content Marketing: 2023 Global Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
content marketers: 41% marketers citing competitor analysis as success factor. Source: SEMRush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/competitor-analysis-success-2023
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<blockquote cite="https://lighthousedata.io/data/competitor-analysis-success-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- marketers citing competitor analysis as success factor for content marketers<br><small>Source: SEMRush (2023) · <a href="https://lighthousedata.io/data/competitor-analysis-success-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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