B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$20
$20 -- cost per click range for insurance, finance, and legal services advertising (2026)
Competitive sectors like insurance, finance, and legal services see CPCs starting from $20 (ranging up to $50 or more).
- CPCs can be $50 or more in highly competitive scenarios
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$20
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
affvertising.com
Primary
Tier C
https://affvertising.com/ad-networks/pricing-models/ ↗
Source Article
CPM, CPC, CPA: Which Pricing Model Works Best in 2026
Original Research
affvertising.com
· Original study ↗
Methodology
Range reported ($20-$50); midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
insurance, finance, and legal services advertising: $20 cost per click range. Source: affvertising.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/competitive-cpc-20-50-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/competitive-cpc-20-50-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20</strong> -- cost per click range for insurance, finance, and legal services advertising<br><small>Source: affvertising.com (2026) · <a href="https://lighthousedata.io/data/competitive-cpc-20-50-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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