B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- share citing competition as main career entry barrier for Polish respondents aged 18-30 considering digital marketing careers (2025-11)
35% of surveyed Polish respondents aged 18–30 cited competition as the main barrier to starting a career in digital marketing.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025-11
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Polska
Primary
Tier A
https://dimaq.pl/praca-w-digitalu-okiem-mlodego-pokolenia/ ↗
Source Article
Marketing traci blask? Raport IAB o digitalu z perspektywy młodego pokolenia
Marketing cyfrowy przestaje być dla młodych oczywistą branżą marzeń. Choć kojarzy się z kreatywnością i rozwojem, przegrywa dziś z IT w walce o talenty, a jego wizerunek coraz częściej balansuje między presją wyników, wysoką konkurencją i niepewnością związaną z AI. Najnowszy raport [1] IAB Point of…
Original Research
IAB Polska
· Original study ↗
Methodology
Survey conducted 13-16.11.2025 on Omnisurv by IQS platform, commissioned by IAB Polska, respondents aged 18-30
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish respondents aged 18-30 considering digital marketing careers: 35% share citing competition as main career entry barrier. Source: IAB Polska (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/competition-barrier-digital-career-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/competition-barrier-digital-career-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share citing competition as main career entry barrier for Polish respondents aged 18-30 considering digital marketing careers<br><small>Source: IAB Polska (2025-11) · <a href="https://lighthousedata.io/data/competition-barrier-digital-career-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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