B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- marketing automation ai adoption rate for leading companies (2024)
28% of leading companies across various industries actively use marketing automation and AI tools according to HubSpot.
Attribution:
View source
Lighthouse Research Team
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://wsionlinebusiness.co.za/ai-and-marketing-automation/ ↗
Source Article
Ai And Marketing Automation | WSI Digital
In this age of rapid technological advancements, businesses are constantly on the lookout for ways to optimise their marketing strategies and maintain a competitive edge. The advent of Artificial Intelligence (AI) has revolutionised marketing automation, providing a wide array of powerful tools that…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research via secondary article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
leading companies: 28% marketing automation ai adoption rate. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-using-marketing-automation-ai
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<blockquote cite="https://lighthousedata.io/data/companies-using-marketing-automation-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- marketing automation ai adoption rate for leading companies<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/companies-using-marketing-automation-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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