B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- companies using email marketing for businesses (2025)
81% of businesses/companies use email marketing as a technique or foundation for their marketing campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://openrateclub.com/email-marketing-statistics/ ↗
Source Article
Email marketing statistics (2025)
Email has accompanied us since the dawn of the Internet, and neither the boom of instant messaging nor the success of social media has managed to diminish its use. This is particularly noteworthy in the business realm. Did you know that 62.86% of businesses and companies choose to communicate always…
Original Research
Forbes
· Original study ↗
Methodology
Forbes / MarketingSherpa
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 81% companies using email marketing. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-using-email-marketing-81
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<blockquote cite="https://lighthousedata.io/data/companies-using-email-marketing-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- companies using email marketing for businesses<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/companies-using-email-marketing-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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