B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- ai content creation adoption for Companies using AI to create content (2023)
According to HubSpot's 2023 State of AI report, 48% of companies use AI technology to create content.
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Lighthouse Research Team
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Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.marketinet.com/blog/sesgo-de-la-ia-y-como-evitarlo-en-marketing-de-contenidos/ ↗
Source Article
¿Qué es el sesgo de la IA y cómo evitarlo en el Marketing de Contenidos?
¿Hasta qué punto podemos confiar en la Inteligencia Artificial (IA)? Esta es una cuestión que todavía muchas personas se hacen, porque aunque es indudable que esta tecnología ya está transformando la sociedad, todavía plantea una serie de interrogantes y retos que deberán ir resolviéndose con el pas…
Original Research
HubSpot
· Original study ↗
Methodology
Figure cited in article from HubSpot's 2023 State of AI report ('el estado de la IA en 2023'); content creation is a marketing function.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies using AI to create content: 48% ai content creation adoption. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-using-ai-for-content-creation
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<blockquote cite="https://lighthousedata.io/data/companies-using-ai-for-content-creation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- ai content creation adoption for Companies using AI to create content<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/companies-using-ai-for-content-creation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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