B
Evidence Grade B
Graded
under review
Safe to Cite
Current
89%
89% -- share of companies using partner sales for B2B companies (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ascendxdigital.com
Primary
Tier C
https://ascendxdigital.com/the-roi-of-through-partner-marketing/ ↗
Source Article
The ROI of Through-Partner Marketing
Original Research
ascendxdigital.com
· Original study ↗
Methodology
Vendor blog citing aggregate figure; original survey not identified
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelpartner
Cite this stat
Plain Text
B2B companies: 89% share of companies using partner sales. Source: ascendxdigital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-use-partner-sales-89pct
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<blockquote cite="https://lighthousedata.io/data/companies-use-partner-sales-89pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of companies using partner sales for B2B companies<br><small>Source: ascendxdigital.com (2026) · <a href="https://lighthousedata.io/data/companies-use-partner-sales-89pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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