B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- companies with comprehensive marketing performance understanding for companies (2026)
13% of companies feel they have a comprehensive understanding of their marketing performance.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://applaunchpartners.com/author/applauncblakelawson/ ↗
Source Article
Dale Hall, Author at App Launch Partners
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista report; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 13% companies with comprehensive marketing performance understanding. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-understand-marketing-performance-13
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<blockquote cite="https://lighthousedata.io/data/companies-understand-marketing-performance-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- companies with comprehensive marketing performance understanding for companies<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/companies-understand-marketing-performance-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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