B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- share of companies testing content for email marketers (2026)
37% of companies test content as part of their A/B testing efforts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LLCBuddy
Primary
Tier C
https://alpacarelay.com/alternatives/braze-alternatives-for-home-and-garden ↗
Source Article
Best Braze Alternatives (2026)
- Alternatives
- Braze
Braze Alternatives: 7 Options Compared for 2026
Braze powers 2,000+ enterprise brands with sophisticated cross-channel orchestration, real-time data processing, and the scale to handle 37B+ messages annually. But at $60K/year minimum with mandatory developer implementation and…
Original Research
LLCBuddy
· Original study ↗
Methodology
Secondary citation of LLCBuddy A/B testing statistics compilation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers: 37% share of companies testing content. Source: LLCBuddy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-testing-content-2026
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<blockquote cite="https://lighthousedata.io/data/companies-testing-content-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of companies testing content for email marketers<br><small>Source: LLCBuddy (2026) · <a href="https://lighthousedata.io/data/companies-testing-content-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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