B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- share of companies shrinking martech stack for companies (2025)
15% of companies/teams are actively shrinking their martech stack.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
resollm.ai
Primary
Tier C
https://resollm.ai/blog/martech-paradox/ ↗
Source Article
Martech Paradox | How Marketers Win With Smarter Tools
Q: Be honest, what do you think? How much of a martech stack is actually utilized?
Before you lock in your answer, think about it for a second. When you look at your own martech setup, all the tools you’ve bought, trialed, inherited, or been “voluntold” to use, how many of them genuinely show up in …
Original Research
resollm.ai
· Original study ↗
Methodology
Blog claim, original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 15% share of companies shrinking martech stack. Source: resollm.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-shrinking-martech-stack
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<blockquote cite="https://lighthousedata.io/data/companies-shrinking-martech-stack" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of companies shrinking martech stack for companies<br><small>Source: resollm.ai (2025) · <a href="https://lighthousedata.io/data/companies-shrinking-martech-stack" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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