B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
37%
37% -- return on investment for companies with highly precise target audience definitions (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
McKinsey
Primary
Tier A
https://brixongroup.com/en/target-audience-identification-in-b2b-niche-markets-data-driven-strategie… ↗
Source Article
Target Audience Identification in B2B Niche Markets: Data-Driven Strategies for Precise Marketing in 2026
In an increasingly fragmented B2B landscape, the precision of your target audience identification decisively determines your market success. Especially for companies operating in niche markets, the exact determination and addressing of relevant decision-makers represents a central challenge – and si…
Original Research
McKinsey
· Original study ↗
Methodology
According to a recent McKinsey study
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
companies with highly precise target audience definitions: 37% return on investment. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-precise-target-audience-definitions-higher-roi
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<blockquote cite="https://lighthousedata.io/data/companies-precise-target-audience-definitions-higher-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- return on investment for companies with highly precise target audience definitions<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/companies-precise-target-audience-definitions-higher-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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