B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- saas overspend rate for companies (2025)
90% of companies overspend on their SaaS by up to 20-30%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vertice
Primary
Tier B
https://www.vertice.one/blog/braze-pricing-how-much-does-it-cost ↗
Source Article
Braze Pricing: Tips for negotiating a discount to get the best deal | Vertice Blog
Simplify your procurement with Vertice
Bring control, visibility and transparency to your procurement.
As one of the more popular customer engagement platforms on the market with a G2 rating of 4.5, it should come as no surprise that Braze is used by companies such as HBO Max, Skyscanner and Burger …
Original Research
Vertice
· Original study ↗
Methodology
Vertice proprietary transactional data; overspend range 20-30% noted in methodology
Methodology documented
Segmentation
IndustrySaaS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
companies: 90% saas overspend rate. Source: Vertice (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-overspend-saas-20-30
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<blockquote cite="https://lighthousedata.io/data/companies-overspend-saas-20-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- saas overspend rate for companies<br><small>Source: Vertice (2025) · <a href="https://lighthousedata.io/data/companies-overspend-saas-20-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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