B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- share of companies without cross channel strategy for companies (2021)
55% of companies have no cross-channel strategy according to a report by The CMO Club.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Club
Primary
Tier C
https://thevisionboard.in/2021/07/11/5-ways-to-optimize-customer-journey/ ↗
Source Article
Tips to Optimize your Customer Journey to boost Customer Retention
Two unknown people get to know each other from one of their common friends. Get hooked on their first meet, numbers exchanged, and conversations began. Started spending time together, for several days at different places, yet enjoyed each other’s company a lot. All went well, and get together.
Looks…
Original Research
The CMO Club
· Original study ↗
Methodology
Cited to The CMO Club report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 55% share of companies without cross channel strategy. Source: The CMO Club (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-no-cross-channel-strategy
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<blockquote cite="https://lighthousedata.io/data/companies-no-cross-channel-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of companies without cross channel strategy for companies<br><small>Source: The CMO Club (2021) · <a href="https://lighthousedata.io/data/companies-no-cross-channel-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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