B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of companies reporting more competitive industry for Companies (2025)
90% of companies say their industry has become more competitive in 3 years.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Crayon
Primary
Tier C
https://www.tryhikoo.com/en/blog/guides/competitive-analysis-geo-ai-citations-guide-2026/ ↗
Source Article
Hikoo Blog | GEO & AI Visibility Resources
Optimizing your content for AI is no longer enough. An Ahrefs study on 75,000 brands shows that 26% of them have zero mentions in AI Overviews . Not because their content is bad, but because they have no visibility within the source ecosystem AI consults. The real question is not "is my content opti…
Original Research
Crayon
· Original study ↗
Methodology
Likely from Crayon State of Competitive Intelligence
Methodology documented
Segmentation
IndustryAll
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Companies: 90% share of companies reporting more competitive industry. Source: Crayon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-more-competitive-industry-2025
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<blockquote cite="https://lighthousedata.io/data/companies-more-competitive-industry-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of companies reporting more competitive industry for Companies<br><small>Source: Crayon (2025) · <a href="https://lighthousedata.io/data/companies-more-competitive-industry-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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