B Evidence Grade B Graded under review Safe to Cite Current

17%

17% -- share of companies meeting lead generation goals for companies across six continents (2026)

2026  · 360Leads

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Attribution: 360Leads View source
Lighthouse Research Team
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Source verified Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
companies across six continents
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
360Leads Primary Tier C
https://hypertargetmarketing.com/blog/meet-lead-generation-goals/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
How to Meet Your Lead Generation Goals
A recent study by 360Leads concluded that only approximately 17% of companies from six continents meet their lead generation goals, despite many of the companies’ participation in lead generation programs. While it is important for any individual company to analyze why their lead generation efforts …
Original Research
360Leads · Original study ↗

Study by 360Leads cited secondhand via Hyper Target Marketing blog

Methodology documented
Industrymarketing
Plain Text
companies across six continents: 17% share of companies meeting lead generation goals. Source: 360Leads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-meeting-lead-gen-goals-360leads
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<blockquote cite="https://lighthousedata.io/data/companies-meeting-lead-gen-goals-360leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of companies meeting lead generation goals for companies across six continents<br><small>Source: 360Leads (2026) · <a href="https://lighthousedata.io/data/companies-meeting-lead-gen-goals-360leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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