B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- share of companies planning to increase ai spending for companies (2025)
92% of companies plan to increase their spending on AI over the next three years.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.magnolia-cms.com/about/press/story/your-marketing-personalization-strategy-needs-an-ai-a… ↗
Source Article
Your Marketing Personalization Strategy Needs an AI Audit
How an AI audit safeguards your brand voice in personalized marketing.
Apr 14, 2025 | 08:49 AM
The Gist
AI’s branding risk. AI-generated content can weaken brand identity over time and create inconsistencies that confuse customers and erode t…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited by Magnolia CMS
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 92% share of companies planning to increase ai spending. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-increase-ai-spending-92
HTML Embed
<blockquote cite="https://lighthousedata.io/data/companies-increase-ai-spending-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of companies planning to increase ai spending for companies<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/companies-increase-ai-spending-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.