B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

31%

31% -- share of companies mixing inhouse and external partners for companies producing video content (2025)

2025  · SellersCommerce

31% of companies mix in-house and external partners for video production.

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Attribution: SellersCommerce View source
Lighthouse Research Team
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Source verified Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
companies producing video content
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
SellersCommerce Primary Tier B
https://www.micdrop.cc/blog/corporate-video-production-services ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Corporate Video Production Services: A Guide to Brand Growth
Corporate Video Production Services: A Guide to Brand Growth So, what exactly are corporate video production services? Think of them less as a vendor and more as a strategic partner dedicated to creating video that hits specific business goals, whether that's marketing, internal training, or anythin…
Original Research
SellersCommerce · Original study ↗

Cited from SellersCommerce video marketing statistics

Methodology documented
Industrymarketing
Plain Text
companies producing video content: 31% share of companies mixing inhouse and external partners. Source: SellersCommerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-hybrid-video-production
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<blockquote cite="https://lighthousedata.io/data/companies-hybrid-video-production" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of companies mixing inhouse and external partners for companies producing video content<br><small>Source: SellersCommerce (2025) · <a href="https://lighthousedata.io/data/companies-hybrid-video-production" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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