B Evidence Grade B Graded under review Safe to Cite Current

86%

86% -- companies with social media presence for companies worldwide (2026)

2026  · eMarketer

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Attribution: eMarketer View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
companies worldwide
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
eMarketer Primary Tier C
http://www.thedanielgroup.com/white-papers ↗
Confidence: 48/100 Vintage: 2026 Channel: Common Crawl
Source Article
Resources
Original Research
eMarketer · Original study ↗

Cited from eMarketer.com

Methodology documented
Industrymarketing
Plain Text
companies worldwide: 86% companies with social media presence. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-facebook-twitter-presence-86pct
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<blockquote cite="https://lighthousedata.io/data/companies-facebook-twitter-presence-86pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- companies with social media presence for companies worldwide<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/companies-facebook-twitter-presence-86pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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