B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
74%
74% -- personalization investment increase rate for US companies (employers of surveyed digital professionals) (2024)
74% of companies have boosted their investments in personalization efforts over the past year.
- Based on a survey of 601 US digital professionals
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
601
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Glassbox
Primary
Tier A
https://www.glassbox.com/news/privacy-vs-personalization-in-ai-driven-customer-experience/ ↗
Source Article
Balancing Privacy and Personalization in AI-Driven CX - Glassbox
Balancing Privacy and Personalization in AI-Driven CX
CX and digital professionals embrace AI, balancing innovation with privacy considerations, Glassbox survey shows
NEW YORK - Glassbox, the premier provider of AI-fueled customer intelligence solutions, today unveiled a new research report surveyin…
Original Research
Glassbox
· Original study ↗
Methodology
Increase measured 'over the past year' relative to survey; Glassbox survey of 601 US digital professionals, published circa 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US companies (employers of surveyed digital professionals): 74% personalization investment increase rate. Source: Glassbox (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-boosted-personalization-investment
HTML Embed
<blockquote cite="https://lighthousedata.io/data/companies-boosted-personalization-investment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- personalization investment increase rate for US companies (employers of surveyed digital professionals)<br><small>Source: Glassbox (2024) · <a href="https://lighthousedata.io/data/companies-boosted-personalization-investment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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