B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- website visitors increase for companies that blog (2023)
Companies that blog receive 55% more website visitors compared to companies that do not.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://unita.co/blog/is-blogging-worth-it/ ↗
Source Article
6 Reasons Why Blogging Is Still Worth It in 2023
In the age of automation and AI, it can be tempting to overlook the value of traditional marketing strategies such as blogging. But is this really a wise move for indie startups to get into blogging in 2023? Despite the rapid evolution of the industry, blogging remains a powerful tool for generating…
Original Research
HubSpot
· Original study ↗
Methodology
Aggregate statistic cited by Unita, attributed to HubSpot/OptinMonster research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies that blog: 55% website visitors increase. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-blog-55-percent-more-visitors
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<blockquote cite="https://lighthousedata.io/data/companies-blog-55-percent-more-visitors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- website visitors increase for companies that blog<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/companies-blog-55-percent-more-visitors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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