B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- ai video adoption rate for companies (marketing directors) (2025)
67% of companies use AI video for at least one content type.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://greenfroglabs.com/blog/ai-video-vs-real-footage-when-to-use ↗
Source Article
The question is no longer "is AI video good enough?" For some use cases, it already is. For others, it will not be for years. The harder question - and the one most brands are getting wrong - is knowing which situation calls for which approach.
We produce AI-generated video and real footage for clie…
Original Research
Forrester
· Original study ↗
Methodology
Forrester survey of 400 marketing directors; cited secondhand by Green Frog Labs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies (marketing directors): 67% ai video adoption rate. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-ai-video-adoption-forrester-2025
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<blockquote cite="https://lighthousedata.io/data/companies-ai-video-adoption-forrester-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- ai video adoption rate for companies (marketing directors)<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/companies-ai-video-adoption-forrester-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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