B
Evidence Grade B
Verified
not independently verified
Safe to Cite
Current
6%
6% -- ai material impact rate for companies investing in AI (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier A
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-leaders-are-turnin… ↗
Source Article
How leaders are turning AI into growth
Nearly 90 percent of companies are investing in AI, but only 6 percent see material impact. The difference is in how they approach it.
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey research; share of AI-investing companies reporting material business impact
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies investing in AI: 6% ai material impact rate. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-ai-material-impact-2026
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<blockquote cite="https://lighthousedata.io/data/companies-ai-material-impact-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- ai material impact rate for companies investing in AI<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/companies-ai-material-impact-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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