B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- ai adoption any function rate for companies (2025)
88% of companies use AI in at least one function.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ICONIQ
Primary
Tier C
https://www.typeform.com/blog/ai-in-market-research-real-use-cases-that-work-in ↗
Source Article
AI in market research: real use cases that work in 2026
AI in market research: Real use cases that work in 2026
AI market research is already delivering results, 47% of researchers use it regularly. See how teams apply it for data collection and faster analysis.
Artificial intelligence has moved from “emerging trend” to everyday tool in market research. …
Original Research
ICONIQ
· Original study ↗
Methodology
Cited from ICONIQ State of Go-to-Market, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 88% ai adoption any function rate. Source: ICONIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-ai-any-function-2025
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<blockquote cite="https://lighthousedata.io/data/companies-ai-any-function-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- ai adoption any function rate for companies<br><small>Source: ICONIQ (2025) · <a href="https://lighthousedata.io/data/companies-ai-any-function-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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