B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35%
35% -- share of companies achieving 36x email roi for Companies using email marketing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://www.mailblast.io/blog/guides/email-marketing-beginners-guide ↗
Source Article
Email Marketing for Beginners: Your Complete Guide to Getting Started in 2026
Key Takeaways
- Email marketing tops the channel-ROI rankings: Oberlo pegs the average at $36–40 per $1 spent (Oberlo), and Litmus reports that 35% of companies achieve a 36:1 return or higher (Litmus State of Email 2026).
- The three fundamentals are: building a permission-based list, writing email…
Original Research
Litmus
· Original study ↗
Methodology
Litmus State of Email 2026 as cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies using email marketing: 35% share of companies achieving 36x email roi. Source: Litmus (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-36x-roi-litmus-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/companies-36x-roi-litmus-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of companies achieving 36x email roi for Companies using email marketing<br><small>Source: Litmus (2026) · <a href="https://lighthousedata.io/data/companies-36x-roi-litmus-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.