B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

40%

40% -- share of community posts involving products for online community posts (2025)

Name: Share Of Community Posts Involving Products Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · Reddit

40% of community posts involve products.

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Attribution: Reddit View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2025

Entity

online community posts

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Reddit Primary Tier C

https://www.scottpr.com/why-marketers-need-social-listening-in-the-ai-search-era/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Social listening involves monitoring authentic conversations in online communities to gain first-party insights into customer needs, trends, and brand perception. It can help B2B and scientific brands make smarter marketing decisions. What is social listening? Social listening tracks and analyses pu…

Original Research

Reddit · Original study ↗

Methodology

Cited from Reddit social listening report 2025

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

online community posts: 40% share of community posts involving products. Source: Reddit (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/community-posts-products-40-percent

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<blockquote cite="https://lighthousedata.io/data/community-posts-products-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of community posts involving products for online community posts<br><small>Source: Reddit (2025) · <a href="https://lighthousedata.io/data/community-posts-products-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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