B Evidence Grade B Graded under review Safe to Cite Dated

36%

36% -- preference for online communities over social media meaningful conversation for online community members (2022)

2022  · GlobalWebIndex

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Attribution: GlobalWebIndex View source
Lighthouse Research Team
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Source verified Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2022
Entity
online community members
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
GlobalWebIndex Primary Tier C
https://saashill.beehiiv.com/p/community-led-growth ↗
Confidence: 48/100 Vintage: 2022 Channel: Deep Crawl
Source Article
Community-Led Growth
Hey there, Welcome to the SaaS Hill. The SaaS Hill is a mix of useful, helpful materials about SaaS and tech trends, that appears in your inbox every Tuesday. Let's discuss Community Led Growth. ⭐️ Intro Figma, Airtable, Notion, ConvertKit, Zoom, InVision, Gong. What do they all have in common? “Com…
Original Research
GlobalWebIndex · Original study ↗

GlobalWebIndex report cited in newsletter

Methodology documented
Industrymarketing
Plain Text
online community members: 36% preference for online communities over social media meaningful conversation. Source: GlobalWebIndex (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/community-meaningful-conversation-preference
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<blockquote cite="https://lighthousedata.io/data/community-meaningful-conversation-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- preference for online communities over social media meaningful conversation for online community members<br><small>Source: GlobalWebIndex (2022) · <a href="https://lighthousedata.io/data/community-meaningful-conversation-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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