B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.1%
0.1% -- budget allocation difference people vs platforms for Organizations with dedicated community budgets (2017)
Organizations with dedicated community budgets spent 0.1% more on community management salaries and resources than on platforms.
- The difference is well within any margin of error
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2017
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
55
Freshness
95
Source
The Community Roundtable
Primary
Tier A
https://communityroundtable.com/state-of-community-management/communities-spend-people-platforms ↗
Source Article
Do communities spend more on people or platforms?
That’s right – by a narrow margin, organizations with dedicated community budgets said they spent slightly more on community management salaries and resources than they did on their platforms. The difference – 0.1%, is well within any margin of error, but the statement itself is remarkable. It means…
Original Research
The Community Roundtable
· Original study ↗
Methodology
Difference between community management salaries/resources spend and platform/technology spend; source notes it is well within any margin of error. From SOCM 2017.
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Organizations with dedicated community budgets: 0.1% budget allocation difference people vs platforms. Source: The Community Roundtable (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/community-budget-people-vs-platform-gap-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/community-budget-people-vs-platform-gap-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- budget allocation difference people vs platforms for Organizations with dedicated community budgets<br><small>Source: The Community Roundtable (2017) · <a href="https://lighthousedata.io/data/community-budget-people-vs-platform-gap-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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