B
Evidence Grade B
Graded
under review
Safe to Cite
Current
66%
66% -- customer retention rate impact for companies with community brand engagement (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alittle-bird.com
Primary
Tier C
https://alittle-bird.com/news/challenges-using-brand-engagement-marketing-how-to-meet-them ↗
Source Article
Challenges Using Brand Engagement Marketing & How to Meet Them
Original Research
alittle-bird.com
· Original study ↗
Methodology
Secondary citation of an unnamed survey on brand community engagement and retention
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with community brand engagement: 66% customer retention rate impact. Source: alittle-bird.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/community-brand-engagement-customer-retention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/community-brand-engagement-customer-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- customer retention rate impact for companies with community brand engagement<br><small>Source: alittle-bird.com (2026) · <a href="https://lighthousedata.io/data/community-brand-engagement-customer-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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