B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- content repurposing rate for communications professionals (2025)
91% of communicators reuse their press release content on other channels.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PR Newswire
Primary
Tier A
https://martechasia.net/pr-newswire/57-of-comms-professionals-use-ai-to-craft-press-releases-pr-news… ↗
Source Article
57% of Comms Professionals Use AI to Craft Press Releases - PR Newswire's 2025 Global Report | MartechAsia
- 9 in 10 companies include multimedia in their press releases.
- 91% of communicators reuse their press release content on other channels.
- Press releases increased visibility for more than half of companies’ brand or products.
HONG KONG, Nov. 20, 2025 /PRNewswire/ — Today, PR Newswire has release…
Original Research
PR Newswire
· Original study ↗
Methodology
Survey of nearly 1,000 communications professionals across North America, EMEIA, and APAC
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
communications professionals: 91% content repurposing rate. Source: PR Newswire (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/communicators-reuse-press-release-content-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/communicators-reuse-press-release-content-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- content repurposing rate for communications professionals<br><small>Source: PR Newswire (2025) · <a href="https://lighthousedata.io/data/communicators-reuse-press-release-content-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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