B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
33%
33% -- comms teams using generative ai infrequently for Global communications teams (2024)
33% of communications teams are using generative AI infrequently.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision and PRWeek
Primary
Tier A
https://www.cision.co.uk/resources/articles/pr-statistics-2024-global-comms-report-by-numbers/ ↗
Source Article
PR Statistics: 2024 Global Comms Report by the Numbers
Original Research
Cision and PRWeek
· Original study ↗
Methodology
2024 Global Comms Report: 33% of comms teams use generative AI but infrequently (32% use regularly, 27% considering).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global communications teams: 33% comms teams using generative ai infrequently. Source: Cision and PRWeek (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/comms-teams-genai-infrequent-use-2024
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<blockquote cite="https://lighthousedata.io/data/comms-teams-genai-infrequent-use-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- comms teams using generative ai infrequently for Global communications teams<br><small>Source: Cision and PRWeek (2024) · <a href="https://lighthousedata.io/data/comms-teams-genai-infrequent-use-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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