B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- share of communications leaders wanting bolder work but time constrained for Communications leaders (2025)
79% of communications leaders want to do bolder, more strategic work but are always racing against the clock.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Superside
Primary
Tier B
https://www.shadow.inc/resources/the-measurement-trap ↗
Source Article
Why PR Can't Prove ROI in a Metrics-Driven Culture
By Jessen Gibbs, CEO, Shadow
Last updated: April 2026
The measurement trap is the structural inability of public relations to demonstrate its value using the quantitative metrics that every other business function relies on. PR's value is qualitative by nature: judgment, timing, narrative positionin…
Original Research
Superside
· Original study ↗
Methodology
Cited from Superside 2025 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Communications leaders: 79% share of communications leaders wanting bolder work but time constrained. Source: Superside (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/comms-leaders-racing-against-clock-2025
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<blockquote cite="https://lighthousedata.io/data/comms-leaders-racing-against-clock-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of communications leaders wanting bolder work but time constrained for Communications leaders<br><small>Source: Superside (2025) · <a href="https://lighthousedata.io/data/comms-leaders-racing-against-clock-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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