B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$17,700,000,000
$17,700,000,000 -- brand value for Commonwealth Bank (2014)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$17,700,000,000
Unit
Currency Usd
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Millward Brown
Primary
Tier A
https://www.australiantimes.co.uk/news/strong-economy-helps-aussie-banks-enter-global-brand-ranking/ ↗
Source Article
Strong economy helps Aussie banks enter global brand ranking
Original Research
Millward Brown
· Original study ↗
Methodology
Brandz Top 100 ranking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Commonwealth Bank: $17,700,000,000 brand value. Source: Millward Brown (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/commonwealth-bank-brand-value
HTML Embed
<blockquote cite="https://lighthousedata.io/data/commonwealth-bank-brand-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$17,700,000,000</strong> -- brand value for Commonwealth Bank<br><small>Source: Millward Brown (2014) · <a href="https://lighthousedata.io/data/commonwealth-bank-brand-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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