B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
65%
65% -- paid ads click share high commercial intent for high commercial intent searches (2024)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://www.munro.agency/complete-guide-to-pay-per-click-advertising/ ↗
Source Article
The Complete Guide to Pay Per Click Advertising in 2024
What is Pay Per Click Advertising (PPC)?
PPC or Pay Per Click campaigns give your business a boost by advertising your services on search engines, such as Google and Bing. You know those links that often come at the top of your search results, which say ‘Ad’ underneath and sometimes have star rating…
Original Research
WordStream
· Original study ↗
Methodology
Cited from WordStream
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high commercial intent searches: 65% paid ads click share high commercial intent. Source: WordStream (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/commercial-intent-ads-click-share
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<blockquote cite="https://lighthousedata.io/data/commercial-intent-ads-click-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- paid ads click share high commercial intent for high commercial intent searches<br><small>Source: WordStream (2024) · <a href="https://lighthousedata.io/data/commercial-intent-ads-click-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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