B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- email deliverability failure rate for commercial email (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
new page - Awesome Digital Marketing
What Our Client Say
Anthony Prichard2022-10-13 Awesome delivers. Jeff is very professional and delivers his services with a quick turn-around and response time. His videos generate leads for mt busines instantly. Michael Scanlon2019-12-19 Awesome Digital Marketing produces our web site, we get incre…
Methodology
Cited in marketing agency blog guide; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
commercial email: 20% email deliverability failure rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/commercial-emails-never-reaching-inbox
HTML Embed
<blockquote cite="https://lighthousedata.io/data/commercial-emails-never-reaching-inbox" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email deliverability failure rate for commercial email<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/commercial-emails-never-reaching-inbox" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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