B
Evidence Grade B
Graded
under review
Safe to Cite
Current
62%
62% -- share of first impression attributed to color for eCommerce consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webretailer.com
Primary
Tier C
https://www.webretailer.com/tools-services/what-is-color-psychology-the-study-of-colors-in-marketing… ↗
Source Article
Color Psychology: Study of Colors in Marketing (2026)
When it comes to marketing, color psychology, as interesting as it is, is one of the most controversial aspects as it relates to persuading an audience.
If you were to imagine yourself inside the metaverse with your eyes closed. What are the things you see? The virtual environment you see is splashe…
Original Research
webretailer.com
· Original study ↗
Methodology
Range 62-90%; midpoint used. Cited in WebRetailer article on color psychology in marketing.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce consumers: 62% share of first impression attributed to color. Source: webretailer.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/color-first-impression-percentage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/color-first-impression-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of first impression attributed to color for eCommerce consumers<br><small>Source: webretailer.com (2026) · <a href="https://lighthousedata.io/data/color-first-impression-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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