B Evidence Grade B Graded under review Safe to Cite Dated

70%

70% -- contraband alcohol market share for Colombia alcohol market (FY2023)

FY2023  · Diageo

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Attribution: Diageo View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
FY2023
Entity
Colombia alcohol market
Geography
CO
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Diageo Primary Tier A
https://diageo.com/en/our-business/where-we-operate/latin-america-and-caribbean ↗
Confidence: 57/100 Vintage: FY2023 Channel: Deep Crawl
Source Article
Latin America and Caribbean
We're a global leader in premium drinks, one of the most dynamic consumer categories. Overview Our success is built on a rich Latin American heritage, and the reach of our brands. Our Scotch brands have been available in Latin America for many decades, and well-loved names such as Johnnie Walker, Ol…
Original Research
Diageo · Original study ↗

Company-reported contraband share of Colombia's alcohol market falling from 70% (2015, before anti-contraband law) to 50% at time of reporting; value reflects the current/end point of the before-after comparison.

Methodology documented
IndustryAlcohol RegionCO
Plain Text
Colombia alcohol market: 70% contraband alcohol market share. Source: Diageo (FY2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/colombia-contraband-alcohol-share-2015-2023
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<blockquote cite="https://lighthousedata.io/data/colombia-contraband-alcohol-share-2015-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- contraband alcohol market share for Colombia alcohol market<br><small>Source: Diageo (FY2023) · <a href="https://lighthousedata.io/data/colombia-contraband-alcohol-share-2015-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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