B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- share failing to demonstrate ai roi for Colombia companies using AI (2026)
12% of surveyed companies in Colombia fail to demonstrate return on investment from AI.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
201
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier A
https://en.radartecnologico.com/82-of-companies-use-ai-but-12-do-not-measure-roi/ ↗
Source Article
82% of companies use AI, but 12% do not measure ROI - Radar Tecnológico English
82% of companies use AI, but 12% do not measure ROI
Is artificial intelligence delivering on its promise, or is it only creating more noise?
A new approach aims to turn data into real decisions — and measurable outcomes.
The excitement around artificial intelligence now coexists with a quiet frustra…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study based on 201 companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Colombia companies using AI: 12% share failing to demonstrate ai roi. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/colombia-companies-ai-no-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/colombia-companies-ai-no-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- share failing to demonstrate ai roi for Colombia companies using AI<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/colombia-companies-ai-no-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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