B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

76%

76% -- instant messaging and social networking usage rate for US college students (2007)

Name: Instant Messaging And Social Networking Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2007 · n=7,705 · Reynol Junco and Jeanna Mastrodicasa

76% of US college students use instant messaging and social networking sites.

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Attribution: Reynol Junco and Jeanna Mastrodicasa View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

76%

Unit

Percentage

Data Vintage

2007

Entity

US college students

Sample Size

7,705

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Reynol Junco and Jeanna Mastrodicasa Primary Tier A

http://tjcnyc.wordpress.com/2008/09/ ↗

Confidence: 32/100 Vintage: 2007 Channel: Common Crawl

Source Article

Posts from September 2008 on i C P G

Original Research

Reynol Junco and Jeanna Mastrodicasa · Original study ↗

Methodology

Survey of 7,705 US college students by Junco and Mastrodicasa

Methodology documented

Segmentation

Industrymarketing RegionUS RoleAll marketers Channelsocial

Cite this stat

Plain Text

US college students: 76% instant messaging and social networking usage rate. Source: Reynol Junco and Jeanna Mastrodicasa (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/college-students-instant-messaging-social-networking-2007

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<blockquote cite="https://lighthousedata.io/data/college-students-instant-messaging-social-networking-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- instant messaging and social networking usage rate for US college students<br><small>Source: Reynol Junco and Jeanna Mastrodicasa (2007) · <a href="https://lighthousedata.io/data/college-students-instant-messaging-social-networking-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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