B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- ai shopping assistant openness rate for college students (2025)
73% of college students report being open to using AI shopping assistants.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Mintel
Primary
Tier B
https://qa.outfront.dev/blog/back-to-school-shopping-ten-need-to-know-trends ↗
Source Article
2025 Back-to-School Shopping: Ten Need-to-Know Trends | Brand Central Station | OUTFRONT
2025 Back-to-School Shopping: Ten Need-to-Know Trends
July 8, 2025
Are brands showing up in the right way or in the right places to reach and influence back-to-school shoppers?
Summer might have just begun, but in today's always-on consumer culture, whether you’re ready for it or not, back-to-school…
Original Research
Mintel
· Original study ↗
Methodology
SOURCE: Mintel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
college students: 73% ai shopping assistant openness rate. Source: Mintel (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/college-students-ai-shopping-assistants
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<blockquote cite="https://lighthousedata.io/data/college-students-ai-shopping-assistants" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- ai shopping assistant openness rate for college students<br><small>Source: Mintel (2025) · <a href="https://lighthousedata.io/data/college-students-ai-shopping-assistants" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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