B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- checkout protection adoption rate for The Cold Life (2025)
The Cold Life achieved a 66% customer adoption rate for Onward checkout upgrade/shipping protection on orders with a $2,600 average order value.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Onward
Primary
Tier B
https://useonward.com/case-studies/how-the-cold-life-achieves-66-upgrade-adoption-on-luxury-cold-plu… ↗
Source Article
How The Cold Life Achieves 66% Upgrade Adoption on Luxury Cold Plunges - Onward Checkout+
How The Cold Life Achieves 66% Upgrade Adoption on Luxury Cold Plunges
The Cold Life builds premium Made-in-the-USA cold plunge systems right in Miami, Florida for customers serious about recovery and wellness. Their signature products feature aerospace-grade aluminum construction, double-walled vac…
Original Research
Onward
· Original study ↗
Methodology
Vendor case study (Onward) reporting single-company checkout add-on adoption rate; compared to 20-40% industry benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Cold Life: 66% checkout protection adoption rate. Source: Onward (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-life-vip-protection-adoption-66
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-life-vip-protection-adoption-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- checkout protection adoption rate for The Cold Life<br><small>Source: Onward (2025) · <a href="https://lighthousedata.io/data/cold-life-vip-protection-adoption-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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