B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- email response rate change for cold sales outreach emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SalesLoft
Primary
Tier B
https://www.ascentconf.com/session/jeremey-donovan-video/ ↗
Source Article
Data-Driven Practices for Increasing Pipeline
Original Research
SalesLoft
· Original study ↗
Methodology
Analysis of millions of sales emails presented at Ascent conference; speaker from SalesLoft/Selling Sherpa
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold sales outreach emails: 40% email response rate change. Source: SalesLoft (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-you-first-lower-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-you-first-lower-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email response rate change for cold sales outreach emails<br><small>Source: SalesLoft (2026) · <a href="https://lighthousedata.io/data/cold-email-you-first-lower-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.