B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- total reply rate for Cold email campaigns (per delivered emails) (2025-2026)
A solid or competent cold email campaign achieves a total reply rate of at least 2% of delivered emails.
- Represents the lower bound of the standard solid performance range (2–6%)
- Counted against delivered emails, not sent emails
- Includes both positive and negative responses
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sales.co
Primary
Tier C
https://coldmailopenrate.com/blog/what-is-a-good-cold-email-reply-rate/ ↗
Source Article
What Is a Good Cold Email Reply Rate? Benchmarks That Survived the Privacy Era
What Is a Good Cold Email Reply Rate? Benchmarks That Survived the Privacy Era
A competent cold email campaign earns a total reply rate of 2–6% of delivered emails, with a positive reply rate of 1–3%. Sustained results below 1% total replies indicate a structural problem — list quality, deliverabili…
Original Research
Sales.co
· Original study ↗
Methodology
Range of 2–6% of delivered emails for a competent campaign; midpoint 4% extracted. Based on Sales.co platform data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cold email campaigns (per delivered emails): 2% total reply rate. Source: Sales.co (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-total-reply-rate-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-total-reply-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- total reply rate for Cold email campaigns (per delivered emails)<br><small>Source: Sales.co (2025-2026) · <a href="https://lighthousedata.io/data/cold-email-total-reply-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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