B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10.7%
10.7% -- cold email reply rate for top 10% of cold email campaigns (2026)
The top 10% (top decile) of cold email campaigns achieve a reply rate of 10.7% or higher.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instantly
Primary
Tier C
https://ai.exoticaitsolutions.com/blog/cold-email-marketing-ai-automation/ ↗
Source Article
Cold Email Marketing AI Automation Platform 2026 Guide
Original Research
Instantly
· Original study ↗
Methodology
Cited from Instantly 2026 Cold Email Benchmark Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top 10% of cold email campaigns: 10.7% cold email reply rate. Source: Instantly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-top-decile-reply-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-top-decile-reply-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.7%</strong> -- cold email reply rate for top 10% of cold email campaigns<br><small>Source: Instantly (2026) · <a href="https://lighthousedata.io/data/cold-email-top-decile-reply-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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