B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- email response rate for cold email campaigns (2025)
Fide aims for an ideal response rate benchmark of 50% for opened cold emails.
- This is an ideal target benchmark used by Fide, with 30% stated as the minimum
- Response rate is defined specifically as responses per opened email rather than total delivered emails
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fide
Primary
Tier B
https://www.fide.com.au/resources/cold-email-and-cold-call-benchmarks ↗
Source Article
Cold Email and Cold Call Benchmarks | Fide
Sales
With sales being process driven, it's important to analyse data on the performance of your campaigns and efforts. For many salespeople and marketers, it's difficult to identify if they're doing a good job without a benchmark. For example, a cold caller might feel that they're doing excellent o…
Original Research
Fide
· Original study ↗
Methodology
Fide's internal target response-rate benchmark for cold email, stated alongside a 30% minimum; article undated, no methodology disclosed.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 30% | |
| 2025 (current) | 50% | +66.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold email campaigns: 50% email response rate. Source: Fide (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-response-rate-target-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-response-rate-target-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email response rate for cold email campaigns<br><small>Source: Fide (2025) · <a href="https://lighthousedata.io/data/cold-email-response-rate-target-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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