B Evidence Grade B Safe to Cite Current

1%

1% -- response rate for cold emails (2026)

2026  · Sopro

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Attribution: Sopro View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
cold emails
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
81
Sopro Primary Tier A
https://sopro.io/resources/blog/cold-outreach-statistics/ ↗
Confidence: 75/100 Vintage: 2026 Channel: Cc Extraction
Source Article
Глава 13: Холодные Письма и B2B Исходящие Продажи
Эта глава отсутствовала в версии 3 данного руководства. Это было упущением. Холодные письма — один из самых мощных и одновременно самых злоупотребляемых каналов в B2B-продажах, а разрыв между тем, как это делается хорошо, и тем, как это делается плохо, огромен. По моей оценке, 90% холодных писем ужа…
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Original Research
Sopro · Original study ↗

Typical response rates based on campaign performance.

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Plain Text
cold emails: 1% response rate. Source: Sopro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-response-rate-range-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-response-rate-range-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- response rate for cold emails<br><small>Source: Sopro (2026) · <a href="https://lighthousedata.io/data/cold-email-response-rate-range-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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