B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17%
17% -- email response rate for cold email outreach campaigns (personalized) (2024)
According to a Woodpecker study, advanced personalized emails achieve a response rate of 17%.
- Refers specifically to advanced personalized cold emails
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Woodpecker
Primary
Tier C
https://tanotsolutions.com/link-building-email-outreach-templates/ ↗
Source Article
Link Building Email Outreach Templates That Got Us a 20% Conversion
Email outreach is an important part of the link building process as it helps you connect with potential link partners or win guest blogging opportunities.
Sending emails is a simple and cost-effective way to do link building outreach as all it costs is time and effort. You can save both by using the…
Original Research
Woodpecker
· Original study ↗
Methodology
Cited from Woodpecker study on cold email outreach response rates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold email outreach campaigns (personalized): 17% email response rate. Source: Woodpecker (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-response-rate-personalized-woodpecker
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<blockquote cite="https://lighthousedata.io/data/cold-email-response-rate-personalized-woodpecker" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- email response rate for cold email outreach campaigns (personalized)<br><small>Source: Woodpecker (2024) · <a href="https://lighthousedata.io/data/cold-email-response-rate-personalized-woodpecker" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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