B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.9%
2.9% -- cold email response rate for IT Department prospects (AI training campaign) (2026)
Cold email outreach selling AI training courses achieved a 2.9% response rate when targeting IT departments.
- Single campaign test result; not an industry-wide benchmark
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTM Insights (beehiiv)
Primary
Tier B
https://gtm-insights.beehiiv.com/p/gtm-insights-6e98 ↗
Source Article
gtm insights #1
Inbound vs Outbound - we tested both
You joined this list because you want Real Go-To-Market insights:
This month, we are giving you a double feature:
The Campaign: A breakdown of a Cold Email campaign selling AI training, where we learned why multi buyer persona within ona account is a must.
The En…
Original Research
GTM Insights (beehiiv)
· Original study ↗
Methodology
First-party cold email campaign test selling AI training; single campaign result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IT Department prospects (AI training campaign): 2.9% cold email response rate. Source: GTM Insights (beehiiv) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-response-rate-it-department-2026
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<blockquote cite="https://lighthousedata.io/data/cold-email-response-rate-it-department-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> -- cold email response rate for IT Department prospects (AI training campaign)<br><small>Source: GTM Insights (beehiiv) (2026) · <a href="https://lighthousedata.io/data/cold-email-response-rate-it-department-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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