B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.12%
0.12% -- cold email response rate for Cold prospect email (2026)
Cold prospect email has a typical response rate of 0.12%.
- Cold-list only
- House-list email commonly runs nearer 1%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailpro
Primary
Tier C
https://www.mailpro.org/post/b2b-direct-mail-marketing/ ↗
Source Article
B2B Direct Mail Marketing: 2026 Playbook for Decision-Makers | MPA
B2B Direct Mail Marketing: The 2026 Playbook for Reaching Decision-Makers
Most B2B marketers stopped thinking about print a decade ago. The teams closing enterprise deals did not. A senior decision-maker works through an inbox commonly reported at 120 or more messages a day, and a stack of desk mail…
Original Research
Mailpro
· Original study ↗
Methodology
Cold-list only; house-list email noted at ~1%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cold prospect email: 0.12% cold email response rate. Source: Mailpro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-response-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-response-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.12%</strong> -- cold email response rate for Cold prospect email<br><small>Source: Mailpro (2026) · <a href="https://lighthousedata.io/data/cold-email-response-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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